Weekend Reading:Pay More and Feel Better

  • Price Placebo Effect - An interesting article that talks about how people who pay more for the same thing actually derive more pleasure from the product or service. For me it explains why my wife likes shopping and I hate it. She always pays more than I do (just kidding)!
  • Worth $1.6m, but can't pay for college - In total this couple seems in decent shape with a pretty good net worth, but over $1m is tied up in house equity. If I had that problem I would be moving elsewhere.
  • Recycling at USPS - I saw this link over at Sun's Financial Diary regarding the USPS pilot program to allow customers to mail inkjet cartridges, PDAs, Blackberries, digital cameras, iPods and MP3 players to be recycled for free. it includes postage paid envelopes customers can insert small electronics to be recycled. Its great to see another way to make recycling easier. Now I just need someone to take my broken CRT monitors for recycling.

Related in General:

Save Money on Overhead Garage Storage (Aug 28, 2012) With the upcoming expansion of our family, my wife and I have been discussing the space in our home. While we have a good size home (~2,600 sq ft), its currently laid out with 3 bedrooms and 1 bonus room...

When is a SmartPhone the Right Financial Decision? (May 14, 2012) I last purchased a typical cell phone back in October 2008 with a 2 year contract when we returned from China. My old cell phone broke while we were on assignment in China and I needed something once we...

Black Friday Shopping Highlights (Nov 27, 2011) I have little interest in going out and standing in long lines to pick up a few deals on Black Friday. However we did pick up a few deals over the weekend mostly online: $159 GE Front Loading Washer @...

Comments (1)


This "price placebo" effect is also sometimes referred to as the "Chivas Regal effect". It was originally a reference to the alcoholic beverage Chivas Regal. The company found that by raising the price of the beverage, they could increase sales because consumers thought the higher price indicated higher desireability.

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