Weekend Reading:Pay More and Feel Better

Price Placebo Effect - An interesting article that talks about how people who pay more for the same thing actually derive more pleasure from the product or service. For me it explains why my wife likes shopping and I hate it. She always pays more than I do (just kidding)!
Worth $1.6m, but can't pay for college - In total this couple seems in decent shape with a pretty good net worth, but over $1m is tied up in house equity. If I had that problem I would be moving elsewhere.
Recycling at USPS - I saw this link over at Sun's Financial Diary regarding the USPS pilot program to allow customers to mail inkjet cartridges, PDAs, Blackberries, digital cameras, iPods and MP3 players to be recycled for free. it includes postage paid envelopes customers can insert small electronics to be recycled. Its great to see another way to make recycling easier. Now I just need someone to take my broken CRT monitors for recycling.

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Comments (1)

This "price placebo" effect is also sometimes referred to as the "Chivas Regal effect". It was originally a reference to the alcoholic beverage Chivas Regal. The company found that by raising the price of the beverage, they could increase sales because consumers thought the higher price indicated higher desireability.

Posted by Mr. Stupid | April 1, 2008 9:05 PM